Public workshops
Join Daniela on an advertised public training date. Ideal for individual professionals and teams booking a few places.
Explore public datesAI Training · Business Transformation · Strategic Brand Positioning · Conference Speaking
Hello, I’m Daniela Bascelli, a strategic marketing and business consultant, professional trainer and speaker specialising in technology, communications, recruitment, marketing and lead generation. I strengthen your brand positioning, equip your workforce with practical digital skills, and guide AI adoption to improve how your business operates and grows. Since 2012, I’ve trained over 10,000 professionals worldwide. Hire me for a focused project, tailored training or as a fractional CMO for ongoing strategic support.
Selected organisations Daniela has worked with
Work with Daniela
Since 2012, I’ve worked with APSO, recruitment agencies and HR teams, alongside clients and companies across a wide range of industries in South Africa and internationally. My training career began at the age of 21 in Santiago, South America.
Through strategic consulting in marketing, technology, recruitment and business development, I assess where your business stands and which actions deserve priority. Brand audits provide clear, workable recommendations on positioning, digital presence and technology, backed by hands-on support to manage and execute the work.
Tailored, interactive workshops build practical skills in AI fluency, brand positioning and the use of AI and other digital tools. I guide AI adoption in a learning environment, equipping your workforce to use tools for automation and assisted workflows. Specialist training for recruitment and HR teams covers strategic talent acquisition, modern candidate sourcing and employer branding.
My recruitment expertise spans professional recruitment and mentoring, hands-on hiring, creative recruitment advertising, targeted digital campaigns and careers website development. I also assess recruitment technology and recommend suitable tools, supporting agencies in winning new clients, attracting candidates and improving how their teams work.
Through my fractional Chief Marketing Officer (CMO) service, I provide senior marketing leadership to shape strategy, guide teams and oversee execution in line with your business priorities. Together, we prepare your business for the ever-changing world of work, with strong market positioning, a skilled workforce and a clear direction for growth.
Selected workshops, conference appearances and professional training delivered by Daniela from Agency Nella in 2026.
October–December 2026
Daniela Bascelli and Agency Nella are APSO professional training partners, delivering practical recruitment skills development that strengthens careers and the industry.
Training delivered
Completed public training events
January – SeptemberDelivered in partnership with APSO
Delivered in partnership with APSO
In partnership with Agency Nella
Delivered in partnership with APSO
NH Hotel Sandton
Live online workshop
Delivered in partnership with APSO
Recruitment marketing · Human-led AI workshop
Lead generation · Practical workshop
Executive AI readiness · Recruitment
AI productivity · Cross-industry
Recruitment · Live sourcing lab
Communication · Leadership presence
Recruitment marketing · Human-led AI workshop
Get trained by Daniela.
Build the practical, current skills your corporate recruitment team or recruitment agency needs to improve turnaround times, strengthen performance and respond intelligently to changing industry challenges. Daniela delivers introductory and advanced recruitment and recruitment marketing programmes in partnership with APSO, the Federation of Staffing Organisations.
Earn points through eligible APSO training programmes.
Progress towards your professional recruitment designation.
Learn current methods shaped around the recruitment industry.
Take practical tools straight into your working day.
Develop your skills within APSO’s professional training environment.
About Daniela
Daniela Bascelli is an award-winning marketing and brand positioning strategist, business transformation specialist, trainer, speaker and consultant working across the places where people, communication, technology and growth collide. Her specialisation connects marketing, recruitment and human-led AI capability to real commercial execution.
Her structured AI learning began through an online programme from the University of Helsinki in 2019 – well before generative AI became part of everyday business. Her recognition includes the 2025 Global Excellence Award for Training, the Fabulous Woman Resilience Award and the 2021 Mail & Guardian Power of Women recognition as one of South Africa's Top 50 Businesswomen and the only recipient in the Marketing & Training Academia category.
The through-line · Since 2021
Daniela began training and coaching people at 21. The niche was different then, but the instinct to teach, develop people and unlock capability was already part of her DNA. Over time, that calling converged with her equally strong interests in technology, strategic marketing and recruitment.
She genuinely enjoys the work she does and brings full commitment, energy and accountability to every assignment – whether she is training a team, advising a leader, shaping a brand or guiding transformation.
Human first. AI empowered. Future ready.
Daniela's specialisation · Human-led AI transformation · Strategic brand positioning
Human-led AI transformation, professional training and strategic brand positioning, shaped by deep recruitment-industry expertise and experience as a CMO and fractional transformation executive across agencies and diverse business sectors.
This is not technology theatre. It is strategy, communication, capability and execution built around the human work AI cannot replace.
Market
Talent
Capability
Influence
New organisational programme · Planning now for 2027
The next conversation could change the direction.
Choose the conversation you want to start. We'll take it from there.
The 2026 business brief
The next twelve months will expose the gap between organisations that merely use AI and those that have redesigned how people, decisions and technology work together.
Daniela works in that gap – translating complexity into clarity, capability and commercially useful action.
26%
of AI usersOnly a fraction of AI users say their leadership is clearly and consistently aligned on AI.
Microsoft Work Trend Index 2026The capability shift
Daniela's position
It means using technology with purpose, strategy and enough judgment to know what should never be automated.
Agency Nella AI advisory lens
Career milestones & recognition
A career of professional development, commercial impact and recognised work – shown newest first.
2024 · Recognition
12th Annual Fabulous Woman Awards · South Africa
Announced while Daniela was working from Phnom Penh, this recognition honoured the resilience behind building significant work from the ground up. The certificate features the iconic art of Esther Mahlangu.
View certificate proof2021 · Recognition
Mail & Guardian · South Africa
Mail & Guardian's Power of Women edition recognised Daniela's resilience and market impact, naming her among South Africa's Top 50 Businesswomen and the sole recipient in Marketing & Training Academia.
View published proofCareer ledger
Recognition · commercial impact · professional development2026
Helping businesses strengthen their brand positioning and become easier to discover, understand and recommend across Google and AI-driven search results.
2025
Global professional recognition.
2024
Industry recognition for leadership and influence.
2024
Recognised for resilience, leadership and sustained impact in business.
2021
National recognition for achievement and impact in marketing academia.
2016
Selected as a regional winner across the Southern African Development Community for achievement in marketing and professional training.
2016
Led visibility and positioning work for a music-industry client recognised as a Grammy Awards finalist.
2016
Finalist recognition at the New Generation Social & Digital Media Awards for recruitment-industry content and marketing work delivered for client nexTLeaders Recruitment, a Mindcor Group company.
2015
Corporate campaign recognition for a 16-month client project for Botswana Investment and Trade Centre, generating P3.40 in return for every P1 invested.
2011–present
Built a defining specialism in the recruitment industry while leading marketing, training, sales and customer success across other industry niches in the United States, South America, Europe, Asia and Africa – a career spanning six continents.
2012
Began working with APSO as a professional training partner, supporting development across South Africa's recruitment industry.
Stories / People / Ideas
The conversations, ideas and people behind my work.
Explore my Employer Branding Guide for 2027, from your workplace promise to the candidate experience.
Read the guideBetween the expert sessions, a moment to take in the room.
23 June 2026Have a story worth exploring together? Bring your story, your expertise or your next big idea into the conversation. Let’s collaborate on industry features, events and brand partnerships that introduce fresh perspectives, connect people and give others something worth sharing.
Discuss a collaborationThe next move
Let's start talking about the outcome your business needs right now. Get in touch